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Reply:
Board
Size and Role
By Susan B. Waters, CAE, Sextant Consulting
Uh, oh. For once I agree mostly with Henry.
Maybe I need a vacation or something!
I think the debate about volunteer-driven versus staff-driven
associations is off the mark and from a time long gone
(so 20th Century!). The fact of the matter is that most
associations are more reliant on staff today than they
were 10 years ago because of demographic changes and changes
in the values of a new generation. It is rare to find
volunteers who have the time to be intimately involved
in the operations of associations, and even harder to
find volunteers, a few with personal agendas aside, who
want to spend their time on operations. We have spent
a lot of time and effort trying to train our member boards
to be strategic rather than tactical; let’s not backslide.
The questions to be answered are not who has the ideas,
but whether the ideas move the association toward its
vision and mission, and whether the ideas serve the members
and any other stakeholders sharing in the beneficence
of the association. I’m not surprised that Henry has found
volunteer boards to be evenly split when asked whether
they want more staff or member control it is simply
not the issue. What boards of directors and their professional
staff should be discussing is where we are we going, why,
and how. We need all of the brain power and passion we
can get, and shared trust between those who labor in the
field represented by the association and those who have
dedicated their professional lives to advancing the association
is ideal. Certainly, frank discussion is needed to build
the culture of trust and performance.
I agree with Henry’s characterizations about the different
roles boards can fulfill: a delegate assembly for major
policy only; a fundraising body; a communications and
advocacy body; or a more operational board. Associations
should decide what role they want played by the board,
and then pick their designs, and many might do well to
revisit past decisions.
As to ASAE and The Center, the merger was a bold move
driven, so far as I can tell, by both members and professional
staff. All of us have a stake in the outcome. The merging
has not been altogether smooth who thought it would
be? Here’s hoping that the two boards and the professional
staff, along with member input and influence, make wise
decisions on our behalf.
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